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Search Engine Optimization (SEO) is the practice of optimizing websites to improve their visibility and ranking on search engine results pages (SERPs). SEO involves various techniques and strategies to attract organic (non-paid) traffic from search engines like Google, Bing, and Yahoo.
Key components of SEO:
On-Page SEO: Optimizing individual web pages to rank higher and earn more relevant traffic. This includes keyword research, meta tags, headings, URL structure, and content optimization.
Off-Page SEO: Building backlinks from other reputable websites to increase the site's authority and ranking. This involves link building, social media marketing, and influencer outreach.
Technical SEO: Improving the website's technical aspects to ensure search engines can crawl and index it effectively. This includes site speed optimization, mobile-friendliness, XML sitemaps, and structured data.
Content SEO: Creating high-quality, valuable, and relevant content that attracts and engages users. This includes blog posts, articles, videos, infographics, and other types of content.